The T-Connector Formula for Making Media Connections

New Marketing Trend -- Become a Best Selling Author

One of the more recent marketing trends when trying to brand oneself as an expert in a particular field is to write and publish a book. Many publishing houses offer well-known experts such as Suze Orman, Donald Trump and Martha Stewart book deals.

If you are not a celebrity expert, you still have options in the self-publishing world. Self-published books are becoming more accepted in the world today and there are many companies that will provide everything from editing services to print-on-demand to marketing services. Of course, writing the book takes a lot of time and commitment as does promoting the book after it is finished. 

It is a viable option to building your reputation. The book or books can serve many functions including promotion, training and of course the accomplished feeling of having written and published a book. 

To find and compare self-publishing options, start with googling for publishers. 

Types of Newsletters

If you are thinking of starting a newsletter at your company to use as a marketing or a public relations tool, one of the first steps is to decide the type of newsletter you'll distribute. When you hear there are multiple types of newsletters, you may be thinking print or electronic. 

It's true, you'll have to decide if you'll be distributing your newsletter as a printed document or electronically. For the purposes of this article, we'll be considering the classification types of newsletters. 

Basically, there are six classifications you'll want to consider including:

1. Professional newsletters that will be distributed to companies and businesses or consumers to promote a professional type of company such as accountants, attorneys or consultants.
2. Association newsletters are generally used by religious organizations, non-profits or civic organizations. 
3. Consumer newsletters are used to keep customers up-to-date with health care issues, retail or grocery store news or other types of companies that want their newsletter to go directly to the consumer.
4. Marketing newsletters are newsletters with the primary purpose of promoting a new product or service. It can be a business-to-business or business-to-consumer marketing and communications tool. 
5. Technical newsletters are those that relay information about technology, science, engineering or medical news.
6. Internal newsletters are those that report on news about employees and are usually only distributed to employees. 

Deciding on the classification can help keep the content of a newsletter focused and help the verbiage stay on message.