One of the more recent marketing trends when trying to brand oneself as an expert in a particular field is to write and publish a book. Many publishing houses offer well-known experts such as Suze Orman, Donald Trump and Martha Stewart book deals.
If you are not a celebrity expert, you still have options in the self-publishing world. Self-published books are becoming more accepted in the world today and there are many companies that will provide everything from editing services to print-on-demand to marketing services. Of course, writing the book takes a lot of time and commitment as does promoting the book after it is finished.
It is a viable option to building your reputation. The book or books can serve many functions including promotion, training and of course the accomplished feeling of having written and published a book.
To find and compare self-publishing options, start with googling for publishers.
