If you are thinking of starting a newsletter at your company to use as a marketing or a public relations tool, one of the first steps is to decide the type of newsletter you'll distribute. When you hear there are multiple types of newsletters, you may be thinking print or electronic.
It's true, you'll have to decide if you'll be distributing your newsletter as a printed document or electronically. For the purposes of this article, we'll be considering the classification types of newsletters.
Basically, there are six classifications you'll want to consider including:
- Professional newsletters that will be distributed to companies and businesses or consumers to promote a professional type of company such as accountants, attorneys or consultants.
- Association newsletters are generally used by religious organizations, non-profits or civic organizations.
- Consumer newsletters are used to keep customers up-to-date with health care issues, retail or grocery store news or other types of companies that want their newsletter to go directly to the consumer.
- Marketing newsletters are newsletters with the primary purpose of promoting a new product or service. It can be a business-to-business or business-to-consumer marketing and communications tool.
- Technical newsletters are those that relay information about technology, science, engineering or medical news.
- Internal newsletters are those that report on news about employees and are usually only distributed to employees.
Deciding on the classification can help keep the content of a newsletter focused and help the verbiage stay on message.
Comments