This blog has been created to host ideas, thoughts, tips and techniques for marketing, public relations and promotional professionals to connect with their audience using topic, timing, type of media and technology.
WHY ARE WE BLOGGING?
PAF Promotion is a writing and consulting company that helps other companies - large and small, non-profit and for-profit - and every size and type of company in between with writing, consulting and implementing marketing and public relations materials and tasks.
This blog site was created to provide PAF Promotion's clients and others interested in reviewing research and resources for making media connections.
We welcome, encourage and look forward to your participation. Please visit often and leave your feedback, comments and share your tips or online resources with our visitors.
Media outlets are shrinking. There are fewer local and regional newspapers and trade and consumer magazines. And, those newspapers and magazines that are still in production and circulation have fewer pages to fill. As such, there are fewer outlets for companies and organizations to get their news published.
With more and more competition for space, public relations and marketing professionals need all the help and tips and techniques they can find to get their news out there into the public.
PAF Promotion's T-Connector Formula is a book about using topic, timing and type of media as way to ensure that all of the pieces needed are in each and every press release or public service announcement. And, with the importance of technology growing by the second, technology is also a very important part of the T-Connector Formula.
Social and business networking has found an effective outlet online. Internet news sources, podcasts, vidcasts and the numerous other technology related marketing and public relations outlets are on the rise and will be for the foreseeable future.
How are these outlets managed or reached differently or - for that matter - the same as the more traditional print outlets? How does the writing differ? Is the pitch different? Who exactly is the audience? What is the favored media for news?
All of these topics and more will be the focus of this blog. We will also look at SEO and SEM (search engine optimization and search engine marketing). There really should be another category SEPR (search engine public relations).
So visit often. Submit your comments. Lend your support for fellow marketing and public relations professionals.
